Lessons from the Wall. This is where the mythology of the "snake oil salesman" came into play.
Ted Hustead Wall Drug Snake Oil Dynasty: The Legendary Salesman's Story
At Wall Drug, the modern version of this salesman thrives. As the owner of a small pharmacy in Wall, a town of roughly 300 people on the edge of the Badlands, business was virtually nonexistent.
Economic Survival in the Midst of the Dust Ted Hustead’s innovation was recognizing that in the Great Depression and the Dust Bowl, the real commodity was not medicine or water, but hope and entertainment. He began driving around the region, handing out flyers that promised "Free Ice Water" to thirsty travelers crossing the arid plains.
Ted Hustead Wall Drug Snake Oil Dynasty
It features a zoo, an Egyptian replica of the Sphinx, a stagecoach ride, and restaurants serving burgers to thousands of visitors daily. The "snake oil" humor provided the distinctiveness that set the establishment apart from every other failing store in the region.
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